How we built a 7 figure digital products business

from home, with kids, homeschooling & on part-time hours

Be sure to unmute the video!

If you're ready to build a different life, click the button below to apply for a discovery call today!

Click this button if:
 ✔ You're tired of your 9-5
✔ You're tired of living like everyone else
✔ You want to be in control of how much money you make
✔ You want to take a vacation whenever and wherever you want
✔ You want the freedom to choose when and how to raise your kids
✔ You're ready to make a change TODAY and invest in yourself

ICA is our hybrid coaching program that teaches people just like you how to ideate, create, and launch an online course or coaching business. It covers how to sell, how to create your product, how to do social, and even how to go passive with your business. 

ICA has two pieces
  • At your own pace Video lessons, templates, scripts, homework
  • Personalization with group coaching, mastermind calls, more

These two pieces come together to form a hybrid program where instead of you going at this alone with an online course or get aimless consulting, you’re given a personalized success path with us to hold you hand along the way

ICA is how we, and so many others, have built a different life.

What is ICA?

Does this work?
These are just a few of our client success stories - click below to watch the video!

- Went from stay-at-home mom making $0 for 10+ years to making a full-time monthly salary in just 3 months in ICA
- Now has time to homeschool her kids and only work a few hours a week and scale her income
- Went from 0-12,000 followers+ on Instagram with ICA growth tactics

Leigh from
Little by Little Homeschool

- $40k+ months with ICA system
- Tripled monthly course sales with ICA funnel
- Multi six-figure creator with courses, NOT brand deals
- Reduced time spent on social and instead sells using the ICA automated sales funnel for all products

Jessica from 
Our Mama Village

- $60k+ course re-launch
- Went from $7k - $35k+ passive income months once implementing the ICA Funnel
- 5x'd previous monthly course sales
- Listed ICA as "Top 5 purchases of 2021" on her podcast "Simple Farmhouse Life"

Lisa from
Farmhouse on Boone

*Disclaimer:  They are testimonials from their own personal experiences and should not be considered as a guarantee. We want nothing more than for our clients to succeed but unfortunately, we can't guarantee that individuals will actually do the hard work necessary to become successful. Joining this program doesn't guarantee anything.

Shannon from
Virtual Career Academy

- Landed first sale in under 60 days with less than 600 followers
- In less than 6 months has generated enough consistent revenue to replace part of her business

- Needed to make a change in his life to spend more time with kids and less on the business
- Hit nearly $30k within 4 weeks of launching with no prior course experience
- Started consulting social accounts from ZERO

Colton Simmons

- Tried selling mini courses prior to ICA with little success
- Joined ICA and implemented or sales and social strategies, and hit $10k in sales in the first 8 days of launching
- Now has a consistent stream of passive course sales and inbound coaching leads

Vickita Trivedi

Not sure if you can? They did, and so can you.

Check out these REAL student results, and these are just a few of the many!

Melissa & Brad from 
Sweet Spot Marketing

- Created an income from her new program in just 2 months of being in the program with less than 1,000 followers on Instagram alone
- Only worked on her program during her children's naps + bedtime
_ Finally able to take a stress free vacation while still supporting her family's income by working online
- Had no prior history of working with students and still onboards new members monthly!

Stephy from
Get Lean With Greens

- Hit six-figures within 6 months
- Tripled her previous course income through ICA evergreen funnel
- Is able to make a full-time income as a stay-at-home mom with her husband
- Spends just a few hours a week working on her program 

Kathryn from
Now That We're a Family

- Went from $0 to $70,000 in sales with less than 1,000 followers in less than 6 months with a brand new program
- Tripled their previous income
- Now working half the hours they were previously

- Launched her first course, Good to be Creator with ICA
- Enrolled over 215 students in her first launch
- Has more security with her own product and her own income stream
- Now leverages the ICA funnel and drives sales passively every day

Alex from
Good to be Creator

Learn More!

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You've got questions, we've got answers

Q: Do I need a huge audience to make money online?

A: Absolutely not! The majority of the people we work with right now start their accounts upon working with us. I'm sure you're reading this and thinking "Yeah right! With little to no following, that's impossible!" Well, we make the impossible happen. ICA's strategies are not based on the number of followers, but quality of potential customers. When you start seeing it that way, 100 potential customers sounds way better than 100 followers, right?

Q: Should I focus on growing my audience before starting an online course?

A: To be transparent with you, this was one of the most costly mistakes I made as an influencer. I assumed I needed a huge audience, so I put off pursuing courses for a year and little did I know, I could have been profiting that entire time, but because of my fear and false beliefs, I put it off. The majority of our students now have small to mid sized audiences and are hitting income goals bigger influencers can only dream of.

Q: I'm not an expert and I don't have a certification, why would anyone believe me?

A: This is a hilarious assumption that will cost you so much $$$ if you believe this lie. Right now we have students who aren't certified, haven't finished college, and have relatively small social presences that are making more than influencers who rely on brand deals with large accounts. Why and how?? Because they start selling their products from DAY ONE. They didn't wait to feel "good enough" to start helping and teaching others. They simply just teach one step ahead of where their audience is at! 

Q: What if I have no idea what I want to do?

A: ICA is designed to help you ideate based on your goals. If you don't have any idea of what you want to do, or you decide to change your mind, that's ok! ICA will help you find the most profitable idea that fits your lifestyle. We've helped students with NO starting idea, no course experience, no social experience or anything land $1,000+ sales!

Q: How much money do I need to spend on ads to make this work?

A: You have to spend the huge amount of $0.00 on ads in order to make this work. Yes, that's right, you don't have to spend a thing on it. This program was designed to work without ads, and ads CAN be used to supplement your strategy but they are NOT required.

Q: Is this actually better than brand deals?

A: I mean, we think so. You get to choose your own price, don't have to get your posts approved by anyone, you're promoting your own product, you keep 100% of the profits you generate, a brand can't bail on you last minute - ya, we think it's better than brand deals.

Q: Do I have to be a good salesman?

A: Nope! We're actually huge believers in "if you believe in your product, you'll be able to sell it!". Meaning, if you know it can change people's lives, it'll naturally sell through your excitement. But of course, we'll still actually walk you through how to sell your program, from the marketing and tech work even down to specific scripts for sales calls and social media posts.

Q: Do you offer refunds?

A: After helping so many students launch successful online businesses, and spending literally over $100k on mentors and other courses, we're pretty confident that ICA works. The only thing we can't control is whether YOU do the work or not. Because of past success of other students and we only want serious people who are willing to put in the work to change their life, we don't offer refunds anymore, but we're more than happy to answer any questions you have prior to committing to changing your life with ICA. Just shoot an email to hello@hayleypaigejohnson.com.

Q: Is this like an MLM or something?

A: Nope! This is just an online course program that's mean to teach you how to change your life. We don't have any royalties, commissions, take a percentage of sales, etc. Not that there's anything wrong with network marketing, but that just isn't how we work with ICA. 

Q: How long will I have access to the program?

A: You'll have access to the course for as long as it exists (so kind of like lifetime but we're just not legally allowed to say that!). That means you can start whenever and as long as the internet doesn't go away and this course is still online, it's yours!

Q: What does a typical success path look like?

A: Kind of like this image below!

Q: Do you offer payment plans?

A: Yes we do! We also offer a few different levels of the program, that way we can accommodate for everyone's needs, budget and level of personalization. Check out the pricing area for more info on that!

Ready to start your own course?